Pietro Provenzale was born in Casalnuovo of Naples in 1938 in a tailors family (father, granfather, brothers), more than a job it is a family passion.
Are necessary years of hard work to obtain appreciable results, but this does not scare the young Pietro, who, at the same time , works in the workshop and studies achieving the graduation in cutting at the prestigious “Scuola Capparelli” in 1962.
After the meeting with Filomena Affinito, pretty and expert shirtmaker… they get married and the family grows up.
By the time, thanks to the great skill of the couple and renowned clients, succeed and notoriety, increase day by day.
The sons, Giuseppe and Antonio, at coming of age, decide to use and improve the experience of their parents. Under the watchful eye and the expert guidance of Pietro and Filomena, the guys take a professional route of highest level, long and hard, but very rewarding.
With the experience gained and the innovative vision, the two brothers start a slow change of their family tailor’s workshop, which becomes a modern and efficient factory with all the most modern tools but faithful to the canons of excellence typical of Neapolitan tailoring.